A touch of veiling adds mystique
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V V Veiling
When Annabel wants to enhance any demure look on a hat she reaches for veiling - it comes in over fifteen colours, in mini or large diamond shapes, in waffle or honey comb weaves. Across the face or as a loopy bow it offers an exquisitely V V romantic feel.
Varese - a stunning Grey Slate small side percher with silk blooms detailed with Clotted Cream veiling. Paired with earrings from Emma Caderni and a vintage dress from Sarah Kate Byrne.
Sissinghurst Pink Lilliann - A petite straw percher detailed with Pale Azalea veiling and Japanese silk flowers hand picked from the V V archives. A little naming nod to Lilliann Schuman.
In the 1950's Lilliann and her husband saved many small French textile mills, which were close to closing, by ordering beautiful fabrics for the Lilli Ann collection in America.
Madge's Smartie - mixed vintage petal flowers on a side percher with an abundance of fluffy veiling with multi dots. Madge madness…
Why Madge? That's Madge Chard, London's most eccentric milliner back in the 50's and 60's, where Annabel's mother worked.
PInk Impatience Tuileries Spring - a raised sinamay curved halo with vintage pink and yellow daisies encapsulated with pink veiling.


Jessica's Veil - a Pitch Blue vintage hand blocked percher deatiled with veiling and a beautiful handcut feather in Viola Azura. A naming nod to Vogue's Jessica Daves.
Photographed at Park Modern, Bayswater - a stunning development overlooking almost all of London!
Visit V V Chapeaux to try on and walk out with one of our fabulous hats from perchers to saucers, from wide brims to statement twists, come and have a lot of V V fun...
V V Chapeaux is at V V Rouleaux, 102 Marylebone Lane, W1U 2QD
Our thanks for this unique shoot go to
Park Modern - John-Martin Douglas, [email protected] and Lionel's superb team at Park Modern
Savills @portfoliobysavills
Photography - Vivi at Viewzfinder
Styling Sarah Kate Byrne
Make up Ellie Durbridge
Models - Jennifer Jane, Alena Tsar
See V V Chapeaux Hats and Headdresses here