About V V Rouleaux


Annabel Lewis founded V V Rouleaux in 1990 with the belief that “there are no barriers between fashion and decorating, home and catwalk”. This fluid approach to design inspired her to blend texture, pattern, and colour into a sumptuous melting pot of couture trimmings which can be used in the home as much as on a piece of clothing.

V V Rouleaux quickly became the destination for designers and decorators, lovers of colour, and texture and anyone looking for inspiration! We now supply over 5000 luxury ribbons, tassels, braids, flowers, feathers, cords, and other trimmings in 100 colours.

Our free colour guide enables you to choose by colour. Simply order the guide, pick a shade, and then visit the ‘colours’ page on our website where you will find ribbons and trimmings in your chosen shade.

The V V Rouleaux team are famed for their creative madness as well as their excellent knowledge of craft, weddings, interiors, hats, costumier, display, decoration, and fashion. Our services are tailored to you; whether you require colour matching or project advice, we will always go above and beyond your expectations. In addition to our bespoke services, we run regular workshops such as tassel making and millinery design which are available to book here.

V V Rouleaux has won countless awards, supplies major fashion houses, and regularly features in leading publications including Vogue, Brides, and World Of Interiors. In addition to our Marylebone Lane shop and website, our ribbons can be found in John Lewis and Liberty London.

Our website is transactional for trade customers. Opening a V V Rouleaux trade account gives you the benefit of discounts ranging between 15-60% depending on quantity. Please visit our  login page, click "create an account", and enter your details.

In need of inspiration? Visit our blog, V V Inspire. We'll show you how to use ribbons and trimmings in the most innovative, crafty ways imaginable!

Order Our Essential Colour Guide