About V V Rouleaux

Annabel Lewis founded V V Rouleaux in 1990 with the belief that “there are no barriers between fashion and decorating, home and catwalk”. This fluid approach to design inspired her to blend texture, pattern, and colour into a sumptuous melting pot of couture trimmings which can be used in the home as much as on a piece of clothing.
V V Rouleaux quickly became the destination for designers and decorators, lovers of colour, and texture and anyone looking for inspiration. We now supply over 5000 luxury ribbons, tassels, braids, flowers, feathers, cords, and other trimmings in 100 colours.
Our free colour guide enables you to choose by colour. Simply order the guide, pick a shade, and then visit the colours page on our website where you will find all sorts of gorgeous bits and bobs in your chosen shade. What's more, we now offer free sampling online, allowing you to get a feel for the colour and texture of your chosen trim; simply choose a design and click 'order sample' for a complimentary taster.
The V V Rouleaux team pride themselves on their creative flare and excellent knowledge of craft, weddings, interiors, millinery, costumier, decoration, and fashion. Our services are tailored to you; whether you require colour matching, project advice, or hat design we always aim to go above and beyond your expectations. In addition to our bespoke services, we run regular workshops teaching you the secret tricks of the trade such as tassel making and millinery design.
The darling of interior designers and  fashion houses, as well as craft aficionados and wedding planners, we embellish Royal Weddings, style A-listers, and regularly featured in the glossiest magazines, TV shows, and films.
In addition to our London shop and website, our ribbons can be found in John Lewis and Liberty London.
Our website is transactional for trade customers. Opening a V V Rouleaux trade account gives you the benefit of wholesale discounts ranging between 15-60% depending on quantity. Please visit our login page, click "create an account", and enter your details.
In need of inspiration? Visit our blog, V V Inspire. We'll show you how to use ribbons and trimmings in the most innovative, crafty ways imaginable!

Order Our Essential Colour Guide