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Welcome To V V Rouleaux


“V V Rouleaux: A Playground for the Fashion-Obsessed & Decor-Devoted”
Step into a world where colour runs riot and rules are meant to be broken. Our founder Annabel Lewis says it best: ‘There are no barriers between fashion and decorating, home and catwalk.’
We live in a house of two halves: V V Chapeaux, our Marylebone hat heaven with over 100 ready-to-wear masterpieces and a bespoke service for those who want to truly turn heads; and V V Rouleaux our legendary Ribbons & Trimmings shop, the world-famous 'ingredients' for high-fashion and home elegance.
Whether you need a showstopping hat for Ascot tomorrow or a unique creation designed alongside our on-site gurus, we provide the expertise to bring your vision to life. From the finished masterpiece to the perfect tassel for a cushion, we believe the magic is in the detail. Come and play!







