Please note that due to Corona Virus our Marylebone shop is closed, and our head office is operating reduced hours of 9am-1pm Monday to Friday.
Our online store is very much still open for business though, so please do get in touch with us via email at if you need any assistance.
For press enquiries please email

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About V V Rouleaux

V V Rouleaux is a modern haberdashery, set in the heart of London. Whether you need ribbons, trimmings, and braids, or want a bespoke hat or fabulous Christmas decorations, you’ve come to the right place.  

Our expert haberdashers are happy to help with anything from advice on fashion trends to wedding day inspiration. Start with a shade in mind and discover our 100 colour families, from the daring red of Marilyn Kiss to the subtle glimmer of Oyster Shell.

We now offer free sampling online, allowing you to get a feel for the colour and texture of your chosen trim; simply choose a design and click 'order sample' for a complimentary taster.

Shop By Colour - Click on your colour!