V V Rouleaux is the leading passementerie brand in Europe, offering the broadest and most creative ranges of ribbons, trimmings, tassels, tie-backs, flowers, display and Christmas decorations, as well as interior and fashion accessories.

We are a unique company built on style and beauty, backed by a full knowledge of the manufacturing process. This allows us to have retail shops in London and a range of beautiful ribbons in leading John Lewis stores, as well as a wholesale division, and a design department at our Atelier. We also distribute ribbons to clients the length and breadth of the UK through our mail order service.

We can supply a single meter of silk ribbon or a crystal trimming, a thousand flowers or a hundred tassels, a couture sofa or a chandelier curtain. At V V Rouleaux there are no barriers between ribbons and trimmings, fashion and decorating, home and catwalk.

Our products are found in all the leading fashion and interior decorating publications, and have won numerous industry awards. V V Rouleaux became a Cool Brand Leader in 2004.